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+65 90030841Our Client is a data analytics company based in India providing customer value management solutions. The organization specializes in telecom data analytics and serves many telecom service providers worldwide.
The analytics framework should be able to handle huge data volumes and should also be customizable for different telecom providers. Every telecom provider uses their own data mart and even within a given telecom company, the CDR data format could vary from tower to tower. The data also need to be analyzed almost in real time, so as to identify trends that need to be arrested or promoted. Thus, the analytics framework should be capable of supporting heavy volumes, unstructured data and also work super-fast.
The analytics framework should be able to handle huge data volumes and should also be customizable for different telecom providers. Every telecom provider uses their own data mart and even within a given telecom company, the CDR data format could vary from tower to tower. The data also need to be analyzed almost in real time, so as to identify trends that need to be arrested or promoted. Thus, the analytics framework should be capable of supporting heavy volumes, unstructured data and also work super-fast.
Congruent developed the following solutions to address the customer needs:
• Data extraction tools
• To extract the call detail records (CDRs) in both ASCII and binary formats
• To extract customer information from telecom company’s data mart
• Advanced Analytics tools to identify revenue distribution patterns and trends
• High-performance data visualization tools to create meaningful visuals of the results
A sample list of analytics developed includes:
• Revenue Bell Curves
• COHORT Deep Dives
• User Vs Revenue variance and
• Revenue Influencer tree
Leveraging the analytics framework, the customer was able to
• Significantly reduce the lead time by 80% for analysis and identification of insights – it was
brought down from 30 days to one week
• Identify the top 10% of subscribers who contribute to 50% of revenue and defend that
revenue
SAS VA, Oracle Scripts
As a global pharmaceutical leader, the imperative is to ensure patient safety through meticulous adverse event reporting — a regulatory requirement to monitor products’ safety post-market. Historically, manual processes hampered the client’s ability to rapidly and accurately report adverse events, leading to inefficiencies and data inaccuracies.
vSaaS Global partnered with the client team to integrate Smartsheet and AI technologies to transform their reporting system, yielding:
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Key Outcomes:
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Innovation Unleashed: Focus shifted from bureaucracy to product development innovation.
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